000 00608nam a22002177a 4500
001 4919
003 OCLRC
005 20260730040157.0
008 160519t xxu||||| |||| 00| 0 eng d
020 _a0070387982
040 _aOCLRC
082 _aGC 658.812 L994 1994
100 _aLOvelock, Christoper
245 _aProduct plus:
_bhow product + service=competitive advantage
_cChristoper Lovelock
260 _aNew York, N.Y.
_bMcGraw-Hill
_c1994
300 _axiv, 382p.
_c23cm.
500 _aIncludes index
650 _aCustomer service
650 _aCompetition
942 _cBOOK
_jGC 658.812 L994 1994
999 _c4919
_d4919