| 000 | 00683nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 4943 | ||
| 003 | OCLRC | ||
| 005 | 20260730040157.0 | ||
| 008 | 160519t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9711105098 | ||
| 040 | _aOCLRC | ||
| 082 | _aGC 658.83 T822 1987 | ||
| 100 | _aTull, Donald S. | ||
| 245 |
_aMarketing research: _bmeasurement and method _cDonald S. Tull and Del I. Hawkins |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York, N.Y. _bMacmillan Pub. _c1987 |
||
| 300 |
_axvi, 845p. _c24cm. |
||
| 500 | _aIncludes index | ||
| 650 | _aMarketing research | ||
| 650 | _aMarketing research-- Case studies | ||
| 700 | _aHawkins, Del I. | ||
| 942 |
_cBOOK _jGC 658.83 T822 1987 |
||
| 999 |
_c4943 _d4943 |
||