000 00697nam a22002417a 4500
001 4972
003 OCLRC
005 20260730040158.0
008 160519t xxu||||| |||| 00| 0 eng d
020 _a9711105454
040 _aOCLRC
082 _aGC 659.1 R911 1988
100 _aRussell, J. Thomas
245 _aKiepper's advertising procedure
_cJ. Thomas Rusell, Glenn Vemil and W. Ronald Lane
250 _a10th ed.
260 _aEnglewood Cliffs, NJ
_bPrentice-Hall
_c1988
300 _axv, 685p.
_c25cm.
500 _aIncludes bibliographical references and index
650 _aAdvertising
700 _a Verrill, Glenn
700 _aW. Ronald Lane
942 _cBOOK
_jGC 659.1 R911 1988
999 _c4972
_d4972