000 00673nam a22002297a 4500
001 4977
003 OCLRC
005 20260730040158.0
008 160519t xxu||||| |||| 00| 0 eng d
020 _a0130145491
040 _aOCLRC
082 _aGC 659.1 W462 1989
100 _aWells, William
245 _aAdvertising:
_bprinciples and practice
_cWilliam Wells, John Burnett and Sandra Moriaty
260 _aEnglewood Cliffs, NJ
_bPrentice-Hall
_c1989
300 _axxiv, 614p.
_c28cm.
500 _aIncludes bibliographical references and index
650 _aAdvertising
700 _aBurnett, John
700 _aMoriaty, Sandra
942 _cBOOK
_jGC 659.1 W462 1989
999 _c4977
_d4977