| 000 | 00620nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 5096 | ||
| 003 | OCLRC | ||
| 005 | 20260730040202.0 | ||
| 008 | 160523t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256065195 | ||
| 040 | _aOCLRC | ||
| 082 | _aGC 659.1 B669 1989 | ||
| 100 | _aBovee, Courtland L. | ||
| 245 |
_aContemporary advertising _cCourtland L. Bovee and William F. Arens |
||
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, III _bRichard D. Irwin _c1989 |
||
| 300 |
_axxxv, 662p. _c28cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aAdvertising | ||
| 700 | _aArens, William F. | ||
| 942 |
_cBOOK _jGC 659.1 B669 1989 |
||
| 999 |
_c5096 _d5096 |
||