| 000 | 00691nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 5104 | ||
| 003 | OCLRC | ||
| 005 | 20260730040202.0 | ||
| 008 | 160523t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9711101173 | ||
| 040 | _aOCLRC | ||
| 082 | _aGC 659.1 D629 1983 | ||
| 100 | _aDirksen, Charles J. | ||
| 245 |
_aAdvertising: _bprinciples and management cases _cCharles J. Dirksen, Arthur Kroeger and Franco M. Nicosia |
||
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, III _bRichard D. Irwin _c1983 |
||
| 300 |
_axiv, 622p. _c22cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aAdvertising | ||
| 700 | _aKroeger, Arthur | ||
| 700 | _aNicosia, Franco M. | ||
| 942 |
_cBOOK _jGC 659.1 D629 1983 |
||
| 999 |
_c5104 _d5104 |
||