| 000 | 00797nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 5267 | ||
| 003 | OCLRC | ||
| 005 | 20260730040207.0 | ||
| 008 | 160531t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071244961 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 Z372 2006 | ||
| 100 | _aZeithaml, Valarie A. | ||
| 245 |
_aServices marketing : _cValarie A. Zeithmal., et al. _bintegrating customer focus across the firm / |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston: _bThe McGraw-Hill Companies., _c2006. |
||
| 300 |
_axxvii, 708 p.: _bcol. ill.; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aService industries -- Marketing. | ||
| 650 | _aCustomer services. | ||
| 650 | _aMarketing. | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 942 |
_cBOOK _jRES 658.8 Z372 2006 |
||
| 999 |
_c5267 _d5267 |
||