| 000 | 00736nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 5432 | ||
| 003 | OCLRC | ||
| 005 | 20260730040212.0 | ||
| 008 | 160608t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071259835 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 P441 2007 | ||
| 100 | _aPeter, J. Paul | ||
| 245 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter and James H. Donnelly, Jr. |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bThe McGraw-Hill Companies., _c2007. |
||
| 300 |
_axvii, 813 p.: _bill.; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing -- Management. | ||
| 650 | _a Marketing -- Management -- Case studies. | ||
| 700 | _aDonelly, James H., Jr. | ||
| 942 |
_cBOOK _jRES 658.8 P441 2007 |
||
| 999 |
_c5432 _d5432 |
||