| 000 | 00711nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 5458 | ||
| 003 | OCLRC | ||
| 005 | 20260730040212.0 | ||
| 008 | 160609t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071283342 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 P426 2008 | ||
| 100 | _aPerreault, William D. | ||
| 245 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault., et al. |
||
| 250 | _a11th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill/ Irwin., _c2008. |
||
| 300 |
_axxxvi, 660 p.: _bcol. ill.; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 700 | _aCannon, Joseph P. | ||
| 700 | _aMcCarthy, E. Jerome | ||
| 942 |
_cBOOK _jRES 658.8 P426 2008 |
||
| 999 |
_c5458 _d5458 |
||