| 000 | 00756nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 587 | ||
| 003 | OCLRC | ||
| 005 | 20260729044128.0 | ||
| 008 | 160411t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780136118749 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 L944 2011 | ||
| 100 | _aLovelock, Christopher | ||
| 245 |
_aServices marketing / _bpeople, technology, strategy. _cChristopher Lovelock and Jochen Wirtz. |
||
| 250 | _a7th ed. | ||
| 260 |
_aBoston: _bPearson Education., _c2011. |
||
| 300 |
_a648 p.: _bill.; _c28 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | _aMarketing -- Management. | ||
| 650 | _aProfessions -- Marketing. | ||
| 650 | _aService industries -- Marketing. | ||
| 700 | _aWirtz, Jochen | ||
| 942 |
_cBOOK _jRES 658.8 L944 2011 |
||
| 999 |
_c587 _d587 |
||