| 000 | 00810nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 6619 | ||
| 003 | OCLRC | ||
| 005 | 20260730084026.0 | ||
| 008 | 170110t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789810697501 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 647 94 K848 2010 | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen and James Makens. |
||
| 250 | _a5th ed. | ||
| 260 |
_aSingapore: _bPearson Education South Asia Pte, Ltd., _c2010. |
||
| 300 |
_axxiii, 683 p.: _bill.; _c27 cm. |
||
| 500 | _aIncludes glossary. | ||
| 650 | _aHospitality industry -- Marketing. | ||
| 650 | _aTourism -- Marketing. | ||
| 650 | _aTravel and tourism. | ||
| 700 | _aBowen, John T. | ||
| 700 | _aMakens, James C. | ||
| 942 |
_cBOOK _jRES 647 94 K848 2010 |
||
| 999 |
_c6619 _d6619 |
||