000			01881nam a22002537a 4500
001			6730
003			OCLRC
005			20260730084029.0
008			181025t xxu||||| |||| 00| 0 eng d
020			_a9710866915
022			_aISBN
040			_aOCLRC
082			_aGSL 060 C888 2005
100			_aCruz, Zenaida L.
245			_aConvention and event management/ _cZenaida L. Cruz.
250			_a2nd ed.
260			_aMandaluyong City; _bNational Book Store., _c2005.
300			_axiv, 192 p.; _c22 cm.
500			_aIncludes indexes.
520			_aThemain aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events. Those who acquainted with the first edition will readily observe that there is a difference between the first edition and the second edition. The present edition contains additional and updated materials that are useful to convention and event organizers and managers. The first edition has 9 chapters while the second edition has 12 chapters. The three chapters added are Risks Management, The Role of Ethics in the Convention and Events Industry in the Next Millenium. The chapter on Risk Management has been added to enable the reader to identify the basic rules in risk management. The chapter on The Role of Ethics in the Convention and Event Industry explains the importance of ethical practices in the convention and event industry. The chapter on the Changes Affecting the Convention and Event Industry in the Next Millenium describes the new and emerging trends in the convention and event industry. it also explains the impact of the globalization of the world on the convention and event industry.
650			_aHospitality industry-Management.
650			_aConvention facilities-Management.
942			_cBOOK _jGSL 060 C888 2005
999			_c6730 _d6730