000 01896nam a22002057a 4500
001 9548
003 OCLRC
005 20260730103746.0
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040 _aOCLRC
082 _aT 370 2021 383
100 _aAranda, Glartia M.
245 _aQuality school of choice in the new normal:
_bimplication on enrollment projections in a sampled private school/
_cGlartia M. Aranda.
260 _aParaƱaque City:
_bOlivarez College,
_c2021.
502 _aMaster Thesis
520 _aThis study intended to determine the quality school of choice of the respondents in the Daily Bread Christian Academe for enrolment projection in the new normal. To obtain more information and attain its purposes, the researcher utilized Explanatory Mixed Method (Two Dimensional) of research which explores the relationship between two or more variables using statistical analyses of 100 respondents and 6 informants. Results shows that there is no significant difference in the Insiders and Outsiders perceptions on Daily Bread Christian Academe INC. operation descripting a preferred quality school and their assessment of the school's marketing strategies. This means that Daily Bread Christian Academe INC. possesses the characteristics and qualities that learners and parents are looking for. The informants' narrative mentioned that scholarship Discounts, virtual orientation and seminars were same of the activities that were suggested. More so, Facebook ads was evident to informants' narrative. Students and parents are now into Facebook as a primary social media application and also the reason for the marketing department action in enhancing the DBCA fan page. A strategic marketing model was designed adaptable to post pandemic for the private school.
650 _aQuality School of Choice.
650 _aSchool Management.
942 _cTHES
_jT 370 2021 383
999 _c9548
_d9548