000			02110nam a22002177a 4500
001			9771
003			OCLRC
005			20260730103752.0
008			230131t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 658 2019 351
100			_aDiaz, Cris Rafael C.
245			_aExploring innovative advertising technology: _bresponding to the demands of schools in the 21st century/ _cCris Rafael C. Diaz.
260			_aParañaque City: _bOlivarez College, _c2019.
502			_aMaster Thesis
520			_aThis study is intended to redesign an innovative advertising tool relevant to 21st century schools based on marketing standards. It utilized exploratory research design using blended systems development and content analysis by the researcher; pre-evaluation with students from the Information Technology, Mass Communication and Business Marketing students; assessment survey and interview with end-users, such as outsiders as prospective enrollees, parents, currents students, faculty and administrators; and the gamma and beta tests with IT and marketing professionals. Based on the pre-evaluation results of the current website in terms of effectiveness, efficiency and satisfactoriness, it came out that it needs further re-assessment and redesigning to ensure its relevance, timeliness and responsiveness to the demands of the new advertising trends. Some concerns were raised related to web link functions, issues on missing logo, images, and header tabs there were immediately fixed, recalibrated, and improved to meet the technical aspects, advertising standards, and users' convenience and satisfaction. Thus, the proposed new website design intended for the institution can be launched and carried out purposefully for consideration, or even benchmarking and adaptation by the rest of the educational institutions; while continuous maintenance, upgrading and updating can be done for its sustainability, timeliness and relevance.
650			_aAdvertising technology.
650			_a21st century schools.
650			_aExploratory research.
942			_cTHES _jT 658 2019 351
999			_c9771 _d9771