Services marketing: concepts and strategies/ Doug Hoffman and John Bateson.

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TextPublication details: Australia: Cengage Learning., 2024.Edition: 6th edDescription: xv, 352 p.: col ill. 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Graduate School Library	Olivarez College Learning Resource Center			GSL 658.8 H6991 2024 (Browse shelf(Opens below))					Available			GSL 003562

Includes bibliographical references and indexes.

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