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Media and advertising management : new trends /

Media and advertising management : new trends / edited by Sabyasachi Chatterjee. -- India: The Icfai University Press., 2006.
vii, 211 p. : ill. ; 23 cm.

Includes index.

ISBN: 8131405613

Subjects--Topical Terms:
Mass media.
Advertising.

Dewey Class. No.: Res 302.23 M468 2006

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