Media and advertising management : (Record no. 1245)

000 -LEADER
fixed length control field 00635nam a22002177a 4500
001 - CONTROL NUMBER
control field 1245
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160426t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131405613
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 302.23 M468 2006
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chatterjee, Sabyasachi
245 ## - TITLE STATEMENT
Title Media and advertising management :
Sub Title new trends /
Statement of responsibility, etc. edited by Sabyasachi Chatterjee.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India:
Name of publisher, distributor, etc. The Icfai University Press.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) vii, 211 p. :
Other physical details (illustrations) ill. ;
Dimensions (cm) 23 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Mass media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 302.23 M468 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 302.23 M468 2006 RES 001163 07/29/2026 07/29/2026 Books