New products management /
Crawford, Merle
New products management / Merle Crawford and Anthony Di Benedetto. -- 8th ed. -- Boston: McGraw-Hill Irwin., 2006.
xx, 540 p.: ill.; 24 cm.
includes bibliographical references and index.
9780071244336
Innovations management.
New products management.
Marketing.
Res 658.575 C856 2006
New products management / Merle Crawford and Anthony Di Benedetto. -- 8th ed. -- Boston: McGraw-Hill Irwin., 2006.
xx, 540 p.: ill.; 24 cm.
includes bibliographical references and index.
9780071244336
Innovations management.
New products management.
Marketing.
Res 658.575 C856 2006