New products management / (Record no. 15120)

000 -LEADER
fixed length control field 00751nam a22002537a 4500
001 - CONTROL NUMBER
control field 15120
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731012958.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240521t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071244336
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.575 C856 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Crawford, Merle
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Benedetto, Anthony Di
245 ## - TITLE STATEMENT
Title New products management /
Statement of responsibility, etc. Merle Crawford and Anthony Di Benedetto.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGraw-Hill Irwin.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xx, 540 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Innovations management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry New products management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.575 C856 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.575 C856 2006 RES 001129 07/31/2026 07/31/2026 Books