Basic marketing : a global-managerial approach /
Cannon, Jospeh P.
Basic marketing : a global-managerial approach / Joseph P. Cannon. -- 16th ed. -- New York: McGraw-Hill/Irwin., 2008.
xxxvi, 789 p.: ill.; 27 cm.
ncludes bibliographical references and index.
9780071275422
Res 658.8 C164 2008
Basic marketing : a global-managerial approach / Joseph P. Cannon. -- 16th ed. -- New York: McGraw-Hill/Irwin., 2008.
xxxvi, 789 p.: ill.; 27 cm.
ncludes bibliographical references and index.
9780071275422
Res 658.8 C164 2008