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Basic marketing : a global-managerial approach / Joseph P. Cannon.
Material type:
TextPublication details: New York: McGraw-Hill/Irwin., 2008.Edition: 16th edDescription: xxxvi, 789 p.: ill.; 27 cmISBN: - 9780071275422
- Res 658.8 C164 2008
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Reserved and General Collection Section | Olivarez College Learning Resource Center | Res 658.8 C164 2008 (Browse shelf(Opens below)) | Available | RES 001695 |
ncludes bibliographical references and index.
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