12 simple steps to a winning marketing plan /

Larkin, Geraldine A.

12 simple steps to a winning marketing plan / Geraldine A. Larkin. -- United Sates of America: Probus Publishing Company., 1992.
v, 217 p.; 24 cm.

Includes bibliographical references and index.

9781557382979


Direct marketing.
Marketing Decision making.
Marketing Management.
Marketing research.

Res 658.8022 L326 1992