12 simple steps to a winning marketing plan / (Record no. 15323)

000 -LEADER
fixed length control field 00756nam a22002417a 4500
001 - CONTROL NUMBER
control field 15323
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240527t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781557382979
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8022 L326 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Larkin, Geraldine A.
245 ## - TITLE STATEMENT
Title 12 simple steps to a winning marketing plan /
Statement of responsibility, etc. Geraldine A. Larkin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. United Sates of America:
Name of publisher, distributor, etc. Probus Publishing Company.,
Date of publication, distribution, etc. 1992.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) v, 217 p.;
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Direct marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8022 L326 1992
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8022 L326 1992 RES 003028 07/31/2026 07/31/2026 Books