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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora -- 9th ed. -- Irwin, Chicago: Times Mirror Higher Education Group., 1996.
xxiii, 770 p.: co. ill.; 25 cm.

Includes indexes.

ISBN: 9780256206821

Dewey Class. No.: Res 658.828 C282 1995

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