International marketing
Cateora, Philip R.
International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham. -- 14th ed. -- New York: McGraw-Hill Companies, Inc. 2009.
xxxi, 711p.; ill.; 26 cm.
Includes index.
9780071270991
Marketing.
Res 658.848 C282 2009
International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham. -- 14th ed. -- New York: McGraw-Hill Companies, Inc. 2009.
xxxi, 711p.; ill.; 26 cm.
Includes index.
9780071270991
Marketing.
Res 658.848 C282 2009