International marketing (Record no. 15381)

000 -LEADER
fixed length control field 00689nam a22002417a 4500
001 - CONTROL NUMBER
control field 15381
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240527t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071270991
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.848 C282 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
245 ## - TITLE STATEMENT
Title International marketing
Statement of responsibility, etc. Philip R. Cateora, Mary C. Gilly and John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill Companies, Inc.
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxi, 711p.;
Other physical details (illustrations) ill.;
Dimensions (cm) 26 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.848 C282 2009
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.848 C282 2009 RES 003002 07/31/2026 07/31/2026 Books