Service marketing: integrating customer focus across the firm/
Zeithaml, Valerie A.
Service marketing: integrating customer focus across the firm/ Valerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. -- 4th ed. -- Boston; McGraw-Hill., 2006.
xxvii, 708 p.; ill. 26 cm.
Includes bibliographical indexes.
0071253297
Customer services.
GSL 658.8 Z37 2006
Service marketing: integrating customer focus across the firm/ Valerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. -- 4th ed. -- Boston; McGraw-Hill., 2006.
xxvii, 708 p.; ill. 26 cm.
Includes bibliographical indexes.
0071253297
Customer services.
GSL 658.8 Z37 2006