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Service marketing: integrating customer focus across the firm/ Valerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Contributor(s): Material type: TextPublication details: Boston; McGraw-Hill., 2006.Edition: 4th edDescription: xxvii, 708 p.; ill. 26 cmISBN:
  • 0071253297
Subject(s): DDC classification:
  • GSL 658.8 Z37 2006
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Graduate School Library Olivarez College Learning Resource Center GSL 658.8 Z37 2006 C.1 (Browse shelf) 1 Available GSL 000515

Includes bibliographical indexes.

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