Advertising and IMC/
Duncan, Tom.
Advertising and IMC/ Tom Duncan. -- 2nd ed. -- Boston; McGraw-Hill Irwin., 2005.
xxvii, 774 p.; ill. 25 cm.
Includes bibliographical references and indexes.
001111182
Brand name products--Marketing--Management.
GSL 658.827 D912 2005
Advertising and IMC/ Tom Duncan. -- 2nd ed. -- Boston; McGraw-Hill Irwin., 2005.
xxvii, 774 p.; ill. 25 cm.
Includes bibliographical references and indexes.
001111182
Brand name products--Marketing--Management.
GSL 658.827 D912 2005