Advertising and IMC/ (Record no. 15465)

000 -LEADER
fixed length control field 00628nam a22002177a 4500
001 - CONTROL NUMBER
control field 15465
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240529t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 001111182
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.827 D912 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom.
245 ## - TITLE STATEMENT
Title Advertising and IMC/
Statement of responsibility, etc. Tom Duncan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston;
Name of publisher, distributor, etc. McGraw-Hill Irwin.,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxvii, 774 p.;
Other physical details (illustrations) ill.
Dimensions (cm) 25 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Brand name products--Marketing--Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.827 D912 2005
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.827 D912 2005 C.1 GSL 000671 07/31/2026 1 07/31/2026 Books