Consumer behavior and marketing strategy/
Peter, J. Paul.
Consumer behavior and marketing strategy/ J. Paul Peter and Jerry C. Olson. -- Boston; McGraw-Hill., 1999.
xxv, 545 p.; col ill. 26 cm.
Includes bibliographical references and indexes.
007116703X
Consumer behavior.
GSL 658.8342 P441 1999
Consumer behavior and marketing strategy/ J. Paul Peter and Jerry C. Olson. -- Boston; McGraw-Hill., 1999.
xxv, 545 p.; col ill. 26 cm.
Includes bibliographical references and indexes.
007116703X
Consumer behavior.
GSL 658.8342 P441 1999