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Consumer behavior and marketing strategy/ J. Paul Peter and Jerry C. Olson.

By: Contributor(s): Material type: TextPublication details: Boston; McGraw-Hill., 1999.Description: xxv, 545 p.; col ill. 26 cmISBN:
  • 007116703X
Subject(s): DDC classification:
  • GSL 658.8342 P441 1999
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Graduate School Library Olivarez College Learning Resource Center GSL 658.8342 P441 1999 C.1 (Browse shelf) 1 Available GSL 002884

Includes bibliographical references and indexes.

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