International marketing strategy: analysis, development and implementation/
Doole, Isobel.
International marketing strategy: analysis, development and implementation/ Isobel Doole, et al. -- 8th ed. -- Australia; Cengage Learning., 2019.
470 p.; col ill. 27 cm.
Includes bibliographical references and indexes.
9781473758742
Case studies.
GSL 658.848 D6913 2019
International marketing strategy: analysis, development and implementation/ Isobel Doole, et al. -- 8th ed. -- Australia; Cengage Learning., 2019.
470 p.; col ill. 27 cm.
Includes bibliographical references and indexes.
9781473758742
Case studies.
GSL 658.848 D6913 2019