International marketing strategy: (Record no. 15492)

000 -LEADER
fixed length control field 00670nam a22002177a 4500
001 - CONTROL NUMBER
control field 15492
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473758742
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.848 D6913 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doole, Isobel.
245 ## - TITLE STATEMENT
Title International marketing strategy:
Sub Title analysis, development and implementation/
Statement of responsibility, etc. Isobel Doole, et al.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia;
Name of publisher, distributor, etc. Cengage Learning.,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) 470 p.;
Other physical details (illustrations) col ill.
Dimensions (cm) 27 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.848 D6913 2019
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.848 D6913 2019 GSL 000742 07/31/2026 07/31/2026 Books