Normal view MARC view ISBD view

Advertising and integrated brand promotion/

O'Guinn, Thomas C.

Advertising and integrated brand promotion/ Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. -- 4th ed. -- Australia; Thomson South-Western., 2006.
xlviii, 780 p.; col ill. 29 cm.

Includes bibliographical references and indexes.

ISBN: 032431132X

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: GSL 659.1 O91 2006

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)