Advertising and integrated brand promotion/ (Record no. 15550)

000 -LEADER
fixed length control field 00747nam a22002417a 4500
001 - CONTROL NUMBER
control field 15550
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013011.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240530t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 032431132X
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 659.1 O91 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
245 ## - TITLE STATEMENT
Title Advertising and integrated brand promotion/
Statement of responsibility, etc. Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia;
Name of publisher, distributor, etc. Thomson South-Western.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xlviii, 780 p.;
Other physical details (illustrations) col ill.
Dimensions (cm) 29 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 659.1 O91 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 659.1 O91 2006 C.1 GSL 000307 07/31/2026 1 07/31/2026 Books