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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone and David L. Kurtz. -- 18th ed. -- USA: Cengage learning., 2019.
xix, (various pagings) : col. ill.; 28 cm.

Includes index.

ISBN: 9780357033777

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: Res 658.8 B7248 2019

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