Contemporary marketing / (Record no. 15749)

000 -LEADER
fixed length control field 00643nam a22002297a 4500
001 - CONTROL NUMBER
control field 15749
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240531t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357033777
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 B7248 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boone, Louis E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
245 ## - TITLE STATEMENT
Title Contemporary marketing /
Statement of responsibility, etc. Louis E. Boone and David L. Kurtz.
250 ## - EDITION STATEMENT
Edition statement 18th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA:
Name of publisher, distributor, etc. Cengage learning.,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xix, (various pagings) :
Other physical details (illustrations) col. ill.;
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 B7248 2019
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Reserved and General Collection Section Reserved and General Collection Section 07/31/2026   Res 658.8 B7248 2019 RES 004768 07/31/2026 07/31/2026 Books