How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals /
Westwood, John
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood. -- 6th ed. -- New York: Kogan Page Ltd., 2019.
ix, 177 p.: ill.; 23 cm.
9780749484835
Marketing -- Management.
Res 658.802 W538 2019
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood. -- 6th ed. -- New York: Kogan Page Ltd., 2019.
ix, 177 p.: ill.; 23 cm.
9780749484835
Marketing -- Management.
Res 658.802 W538 2019