How to write a marketing plan : (Record no. 15754)

000 -LEADER
fixed length control field 00634nam a22002057a 4500
001 - CONTROL NUMBER
control field 15754
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240531t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749484835
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.802 W538 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Westwood, John
245 ## - TITLE STATEMENT
Title How to write a marketing plan :
Sub Title define your strategy, plan effectively and reach your marketing goals /
Statement of responsibility, etc. John Westwood.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Kogan Page Ltd.,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) ix, 177 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.802 W538 2019
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.802 W538 2019 RES 000842 07/31/2026 07/31/2026 Books