Consumer behavior in the 21st century /
Hoyer, Wayne D.
Consumer behavior in the 21st century / Wayne D. Hoyer and Deborah J. Macinnis. -- Singapore: Pearson Education, Asia Pte Ltd., 2010.
634 p.: ill.; 25 cm.
Includes index.
9789814319232
Consumer behavior.
Marketing.
Res 658.834222 H852 2010
Consumer behavior in the 21st century / Wayne D. Hoyer and Deborah J. Macinnis. -- Singapore: Pearson Education, Asia Pte Ltd., 2010.
634 p.: ill.; 25 cm.
Includes index.
9789814319232
Consumer behavior.
Marketing.
Res 658.834222 H852 2010