Marketing in travel and tourism:

Middleton, Victor T.C.

Marketing in travel and tourism: Victor T. C. Middleton, Alan Fyall and Michael Morgan with contributions from Ashok Ranchhod. -- 4th ed.-- -- Burlington: Butterworth-Heinemann, 2009.
xxv, 502p. col. ill. 27cm.

Includes bibliographical references and index.

9780750686938


Tourism -- Marketing.
Marketing.

Res 338.4791 M584 2009