Marketing in travel and tourism: (Record no. 1892)

000 -LEADER
fixed length control field 00839nam a22002657a 4500
001 - CONTROL NUMBER
control field 1892
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044208.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160429t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750686938
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 338.4791 M584 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Middleton, Victor T.C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fyall, Alan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morgan, Michael
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ranchhod, Ashok
245 ## - TITLE STATEMENT
Title Marketing in travel and tourism:
Statement of responsibility, etc. Victor T. C. Middleton, Alan Fyall and Michael Morgan with contributions from Ashok Ranchhod.
250 ## - EDITION STATEMENT
Edition statement 4th ed.--
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Burlington:
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxv, 502p.
Other physical details (illustrations) col. ill.
Dimensions (cm) 27cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Tourism -- Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 338.4791 M584 2009
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 338.4791 M584 2009 RES 001165 07/29/2026 07/29/2026 Books