The media Handbook: A complete guide to advertising media selection, planning, research and buying/
Katz, Helen E.
The media Handbook: A complete guide to advertising media selection, planning, research and buying/ Helen E. Katz. -- 3rd ed. -- Mahwah, New Jersey: Lawrence Erlbaum Associates Publishers, 2007.
xiv, 189 p.: ill.; 23 cm.
Includes bibliographical reference and index.
0-8058-5718-4
Advertising media planning.
mass media and business.
Marketing channels
GR 659 K159 2007
The media Handbook: A complete guide to advertising media selection, planning, research and buying/ Helen E. Katz. -- 3rd ed. -- Mahwah, New Jersey: Lawrence Erlbaum Associates Publishers, 2007.
xiv, 189 p.: ill.; 23 cm.
Includes bibliographical reference and index.
0-8058-5718-4
Advertising media planning.
mass media and business.
Marketing channels
GR 659 K159 2007