The media Handbook: A complete guide to advertising media selection, planning, research and buying/ Helen E. Katz.
Material type:
TextPublication details: Mahwah, New Jersey: Lawrence Erlbaum Associates Publishers, 2007.Edition: 3rd edDescription: xiv, 189 p.: ill.; 23 cmISBN: - 0-8058-5718-4
- GR 659 K159 2007
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General Reference And Serial Section | Olivarez College Learning Resource Center | GR 659 K159 2007 (Browse shelf(Opens below)) | Available | GR 000812 |
Includes bibliographical reference and index.
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