Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens and Nigel F. Piercy. -- 8th ed. -- New York: The McGraw-Hill Companies, Inc., 2006.
xvii, 726 p.: col. ill.; 25 cm.
Includes indexes.
9780071244329
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
Res 658.802 C855 2006
Strategic marketing / David W. Cravens and Nigel F. Piercy. -- 8th ed. -- New York: The McGraw-Hill Companies, Inc., 2006.
xvii, 726 p.: col. ill.; 25 cm.
Includes indexes.
9780071244329
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
Res 658.802 C855 2006