Strategic marketing / (Record no. 2854)

000 -LEADER
fixed length control field 00767nam a22002537a 4500
001 - CONTROL NUMBER
control field 2854
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071244329
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.802 C855 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
245 ## - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens and Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. The McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xvii, 726 p.:
Dimensions (cm) 25 cm.
Other physical details (illustrations) col. ill.;
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management -- Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.802 C855 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 658.802 C855 2006 RES 000835 07/29/2026 c.1 07/29/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 658.802 C855 2006 RES 003056 07/29/2026 c.2 07/29/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 658.802 C855 RES 000865 07/29/2026 c.3 07/29/2026 Books