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Marketing

Berkowitz, Eric N.

Marketing Eric N. Berkowitz, Roger A. Kerin and William Rudelius -- 2nd ed. -- Homewood II Irwin 1989
xxv, 752p. 26cm.

Includes bibliography reference and index.

ISBN: 0256076138

Subjects--Topical Terms:
Marketing

Dewey Class. No.: GC 658.8 B455 1989

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