Marketing (Record no. 4837)

000 -LEADER
fixed length control field 00662nam a22002417a 4500
001 - CONTROL NUMBER
control field 4837
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256076138
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 B455 1989
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William
245 ## - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc. Eric N. Berkowitz, Roger A. Kerin and William Rudelius
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood II
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxv, 752p.
Dimensions (cm) 26cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 B455 1989
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 B455 1989 07/30/2026 1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 B455 1989 07/30/2026 2 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 B455 1989 07/30/2026 3 07/30/2026 Books