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International and global marketing: concepts and cases

Meloan, Taylor W.

International and global marketing: concepts and cases Taylor W. Meloan and John L. Graham -- Chicago, Ill Richard D. Irwin 1995
xiii, 640p. 23cm.

Includes bibliographical references.

ISBN: 0256157235

Subjects--Topical Terms:
Export marketing

Dewey Class. No.: GC 658.84 M492 1995

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